Advertising and Selling mCal

For mCal, the traditional avenues for advertising are available, such as television, radio, newspaper and magazine ads, etc., but there are cheaper, and farther reaching methods of advertising nowadays.

For mCal, using internet advertising methods such as Google AdWords, Facebook Ads, or Twitter could be useful. The way AdWords works is by inserting your advertisement or product on the search results page when someone does a web search using the selected words on Googles search engine. This would be a way to reach people who are looking for a calendaring system already but it would most likely only reach few of the people who do not know they need this kind of system yet. Facebook Ads work similarly in that the ads show on a users home screen if words in their profile match certain criteria that have to do with the content of the ad.

One of the growing ways to advertise anything these days is to do so on Twitter. With approximately 300,000 new users per day, using Twitter correctly could be a great way to spread the word.

In order to start "tweeting" about mCal, using "hashtags" (i.e. #_____) such as #calendar, #business, #organize (tenses), #company, etc., could be incredibly useful. This is because searching for any of these words on Twitter would show all of the tweets that used those words. If someone sees an interesting tweet about a new product that may seem useful, they may decide to follow the company's account on Twitter, and even look at the company's profile and/or website. Using Twitter has shown to be effective in the job market and new businesses that are offering a unique product, like mCal.

When a new customer wants to register a new personal (1-2 users), family (2-15 users), or enterprise account (2+ users) they will have the option to call in to make the order during business hours or to pay using a credit card, 24 hours a day, online.

When a customer chooses to pay online they will have the option to use PayPal or to insert their credit card information directly into mCal's website.  mCal will use a website such as Authorize.net as a method of managing payments. This way, the company will not have to deal with the complicated systems of getting credit approved by banks, etc. When the new customer puts the payment information into our website, the data will be transfered to Authorize.net who will handle the payment from there. Payment will be approved or not within 3 seconds.

By using Twitter as well as other advertising methods and by offering online payment options, mCal's clientele will have a much easier time finding the services mCal offers, as well as ordering and setting up mCal and its features.